Role: Digital Marketing Specialist | SEO Expert | Performance Marketer | Website Designer
Project Duration: 3 Months
Industry: EdTech | AI Learning | Online Education
Website: [www. AIcoursera.com] Location: Kota, India
Kota Property is a modern real estate platform designed to help users discover, buy, and sell properties across Kota city with ease.
The project goal was to build a strong digital identity through website design, SEO optimization, and performance marketing — to attract organic and paid leads, boost visibility, and establish Kota Property as a trusted real estate brand in the region.
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Studied top real estate websites like 99acres, MagicBricks, and Housing.com to analyze structure and flow. Planned essential sections — Home, Buy, Rent, Projects, Agents, Blog, and Contact. Created a wireframe to ensure smooth navigation and clear user pathways for property search.
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Developed the website using WordPress + Elementor Pro with a real estate listing plugin for dynamic property uploads. Used the Astra theme for performance and SEO compatibility. Integrated property filters, map view, and enquiry forms. Designed visuals and banners using Canva to highlight premium listings.
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Used WP Rocket, Smush, and Cloudflare CDN to enhance loading speed and caching. Achieved 95% performance score on GTmetrix and optimized all images for web delivery. Added SSL and Wordfence security to ensure data protection for users and agents.
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Tested across mobile, tablet, and desktop to ensure full responsiveness. Simplified search filters, CTA buttons, and property detail pages for better usability. After improvements, the bounce rate dropped by 32%, and average time on page increased notably.
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Added SEO-friendly property descriptions, local area guides, and blogs about real estate trends.
Maintained a consistent color palette and font style matching the Kota Property brand.
Integrated lead forms and chat options to support real-time buyer–seller communication.
Live Website: www.Kotaproperty.in
Desktop Speed: 96/100
Mobile Speed: 89/100
Performance Grade: A A (GTmetrix 95%)
Bounce Rate:↓32%
Session Duration: ↑40%
The final website became a complete real estate hub for Kota — combining design, speed, and performance to attract clients, generate leads, and build brand credibility.
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Researched local real estate keywords using Ahrefs, Keyword Planner, and Ubersuggest.
Focused on location-based search terms with buying intent such as “2BHK flats in Kota” and “plots for sale near Talwandi.” Built keyword clusters for each city area to boost search visibility and traffic quality.
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Optimized titles, meta tags, and headings using Yoast SEO Premium. Added alt text, schema markup, and optimized internal links between property pages. Improved content readability and keyword placement across listings, blogs, and area pages for higher relevance and engagement.
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Integrated Google Search Console and GA4 for tracking impressions and clicks. Fixed crawl errors, optimized sitemap, and improved Core Web Vitals. Used Cloudflare CDN and HTTPS for better speed and security. Ensured mobile-friendly indexing and proper canonicalization for property URLs.
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Created local citations and backlinks from real estate directories, blogs, and forums. Built profiles on 99acres, Housing.com, MagicBricks, and local business listings. Promoted content on LinkedIn, Facebook Groups, and Quora to build brand awareness and increase authority.
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Published regular blogs on property investment tips, location reviews, and home-buying guides.
Optimized each post with focus keywords and CTAs for lead generation. Maintained consistent brand voice and visuals to improve trust and recognition in the local market.
Top Keywords:“Flats in Kota”, “Property for Sale in Kota”, “Plots near Talwandi”
Organic Growth:+140% in 2 months
Domain Authority:Increased from 4 → 16
CTR:+3.2%
Top Source: Google Organic (74%)
The SEO campaign positioned Kota Property among the top real estate websites in Kota — generating consistent local traffic, quality leads, and long-term visibility in search results.
The goal of performance marketing for Kota Property was to generate high-quality real estate leads and inquiries through targeted Google and Meta ad campaigns. The main focus was on reaching property buyers, renters, and investors in Kota while maintaining a strong ROI and consistent lead flow.
Created Ad Groups based on Keyword Intent (Flats, Houses, and Plots in Kota).
Designed engaging ad copies with benefit-driven CTAs like “Book a Site Visit” and “Explore Verified Listings.”
Used Ad Extensions (Sitelinks, Callouts, and Location Extensions).
Connected Conversion Tracking through Google Tag Manager for form and call tracking.
Conducted A/B testing on ad headlines, visuals, and landing pages to improve CTR and ROI.
Developed a modern and visually appealing township section to showcase prime residential plots across Kota. This section highlights projects like Rameshwaram, Balaji Nagar, Sood Vihar, and Devaashish City, providing users with key details such as location, layout, and amenities. The design ensures easy navigation, quick property viewing, and a professional presentation that builds buyer trust and enhances the real estate browsing experience.
Featured our Villa Township section showcasing premium villa projects designed for modern comfort and serene living in Kota. Displays an elegant grid of exclusive villa townships with details on locations, layouts, and amenities — offering a perfect balance of privacy, greenery, and urban lifestyle for homebuyers seeking luxury and peace.
Featured our Flats section showcasing premium residential apartments located in prime areas of Kota. Each project highlights modern design, safety, and convenience — offering well-planned spaces with essential amenities, proximity to schools, hospitals, and shopping centers, ensuring a comfortable lifestyle for urban families.
Kota Property is a Government-Registered Real Estate Entity committed to transparent, secure, and verified property dealings. All listings are legally approved and certified by local development authorities, ensuring authenticity and buyer confidence. Our team provides on-ground verification, proper documentation, and legal assistance to make every transaction smooth and reliable. From property discovery to final handover, we focus on trust, professionalism, and long-term client relationships backed by verified records and official receipts.
Kota Property offers only government-approved and RERA-registered projects located in prime areas of Kota with complete infrastructure including roads, water, and electricity. We ensure 100% transparency with clear documentation and honest communication, guided by local experts who understand the city deeply. Every project is equipped with modern lifestyle amenities for a comfortable and premium living experience.ills.
Kota Property is a Government-Registered Real Estate Entity (RERA ID – 2023/6912), ensuring that every project listed is legally verified and fully approved.
For property inquiries, visit our office at Jai Hind Nagar, Police Line, Kota, Rajasthan – 324001, or connect directly at +91 7877531504.
You can also reach us via email at gauravkoshi66@gmail.com
Explore our collection of beautifully designed villa townships across Kota, featuring modern architecture, lush green surroundings, and world-class amenities.
This gallery showcases premium residential projects crafted to deliver comfort, luxury, and a refined living experience for families who value elegance and peace.
