Role: Digital Marketing Specialist | SEO Expert | Performance Marketer | Website Designer
Project Duration: 3 Months
Industry: EdTech | AI Learning | Online Education
Website: [www. AIcoursera.com] Location: Kota, India
Gurunanak Suit & Saree is a premium ethnic wear brand offering a wide range of designer suits, sarees, and traditional outfits for every occasion. I created a visually appealing, mobile-friendly website highlighting product collections with category-wise filtering, optimized images, and integrated WhatsApp inquiry for smooth customer interaction and sales growth.
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Studied leading ethnic wear websites to understand layout, color psychology, and product presentation. Created a sitemap including Home, Collections, Categories, About, and Contact pages for seamless navigation and smooth user flow.
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Developed the website on WordPress + Elementor, focusing on clean visuals, lightweight performance, and easy manageability. Designed custom sections for Featured Products, Trending Collections, and Seasonal Offers to attract buyers. Integrated high-quality product galleries.
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Used WP Rocket, Smush, and Cloudflare CDN to ensure fast loading and stable performance. Improved overall website speed to 95% on desktop and 89% on mobile (Google PageSpeed) with optimized images and caching.
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Tested all website functions across mobile, tablet, and desktop to ensure responsive behavior. Checked navigation flow, CTA buttons, product filters, and form submissions for flawless performance. Optimized UX elements to reduce bounce rate and increase time spent per session.
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Created a warm color palette that reflects Indian tradition with a touch of luxury. Used elegant fonts, product-based banners, and lifestyle imagery to enhance brand appeal. Ensured consistent branding across all pages, reinforcing trust and authenticity.
Live Website: www.Gurunanaksuit&saree.com
Desktop Speed: 96/100
Mobile Speed: 89/100
Performance Grade: A (GTmetrix 97%)
Bounce Rate: ↓35%
Session Duration: ↑42%
Fully responsive, SEO-friendly, and mobile-optimized website Enhanced shopping experience with smooth navigation 40% higher engagement through category-based browsing Improved inquiry rate via WhatsApp and contact CTAs.
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Conducted in-depth keyword research focused on suits, sarees, ethnic wear, and boutique searches in Kota and nearby cities.
Selected low-competition, high-conversion keywords such as “Designer Suits in Kota”, “Punjabi Suit Shop Near Me”, and “Ethnic Saree Store Kota.”
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Optimized meta titles, descriptions, and headings using Yoast SEO and Rank Math plugins.
Added keyword-rich product titles, internal links between related categories, and descriptive alt-text for all product images. Implemented schema markup (Product, Local Business) and optimized URLs for each product category.
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Integrated Google Search Console and Google Analytics 4 (GA4) to monitor performance. Fixed crawl errors, optimized the XML sitemap, and improved Core Web Vitals for speed and stability. Used Cloudflare CDN for caching and Smush for image compression to enhance site loading speed. Ensured the entire website was mobile-friendly, HTTPS-secured, and fully indexed by Google.
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Built backlinks through local listings, fashion directories, and niche blogs to boost domain authority. Created social profiles and shared product collections on Pinterest, Facebook, and Instagram for brand awareness. Published guest posts on local lifestyle blogs and collaborated with fashion influencers for referral traffic. Optimized Google Business Profile to increase local map visibility and reviews.
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Published keyword-optimized blogs and tutorials with engaging visuals. Used internal links, FAQs, and CTAs to reduce bounce rate and improve session time. Maintained a consistent tone and branding style across all pages to build trust and visibility.
Top Keywords: “Designer Suits in Kota”, “Ethnic Sarees Near Me”, “Punjabi Boutique Kota”, “Bridal Sarees in Rajasthan”
Organic Growth:+145% within 60 days
Domain Authority: 4 → 15
CTR: +3.7%
Top Source: Google Organic (72%)
The complete SEO strategy built a strong organic presence for Gurunanak Suit & Saree, increasing search visibility, website authority, and local trust — driving consistent traffic and high-quality customer inquiries from Google Search.
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Conducted detailed keyword research targeting suits, sarees, ethnic wear, and traditional fashion searches in India. Created SEO-friendly product titles, bullet points, and descriptions highlighting fabric quality, embroidery details, and comfort fit to attract potential buyers. Integrated high-converting long-tail keywords like “Designer Anarkali Suit for Women,” “Cotton Saree with Dupatta,” and “Ethnic Wear for Festive Season.” Enhanced product visibility with A+ content, optimized images, and backend keywords for better ranking and conversions.
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Developed optimized product listings focusing on visual appeal, trending ethnic styles, and local buyer preferences. Added keyword-enriched product titles and meta descriptions using Rank Math & Yoast for improved organic reach. Linked related categories (e.g., Anarkali, Cotton Suit, Dupatta Sets) and added SEO-friendly alt text for all images. Improved CTR and impressions through creative captions, attractive product banners, and schema optimization for product visibility.
To increase online visibility, website traffic, and lead generation through targeted ad campaigns that promote Gurunanak Suit & Saree’s latest ethnic collections and festive offers.
Created Ad Groups for different product categories — Designer Suits, Sarees, Bridal Collection.
Wrote engaging ad copies with emotional CTAs like “Shop Latest Festive Suits” and “Find Your Perfect Saree Today.”
Used Ad Extensions (Sitelinks, Callouts, Structured Snippets) to improve ad visibility.
Connected Google Tag Manager for conversion tracking.
Conducted A/B testing for ad headlines and product visuals to improve CTR and conversion rate.
Sessions
Organic vs Paid Traffic
Conversion Sources
ROI per Campaign
Top Performing Product Categories
Best-performing keyword: Designer Suits in Kota
Highest traffic source: Google Organic (71%)
Top-converting page: /collections/bridal-sarees/
1250+
Rs.-4
52000
Created and optimized an eCommerce platform on WooCommerce showcasing a wide range of ethnic wear including suits, sarees, and kurtis. Focused on clean product presentation, fast loading speed, and an easy shopping experience to boost engagement and conversions.
Showcased top-selling ethnic outfits including Anarkali suits, kurti sets, and festive collections. Each product was presented with high-quality visuals, real-model photos, and price highlights to attract customers and increase conversions.
Displayed the latest ethnic wear collection featuring Anarkali suits and kurti sets with elegant prints and handwork. Each product includes real model photos, discount tags, and pricing details to attract customers and boost engagement.
Showcased the top-selling ethnic collections, featuring trending Anarkali suits and cotton kurti sets. Highlighted real-life visuals, discounts, and customer favorites to build trust and boost conversions.
