KOta club
Meta Ads Campaign Overview
The KotaClub event promotions campaign generated strong awareness with 22,400 impressions and 10,800 video plays, helping the brand reach a wider local audience for upcoming events. The visuals and event-highlight creatives performed well, capturing early attention and driving consistent engagement. CTR remained stable throughout the campaign, reflecting interest among the youth and local event-goers.
Audience Engagement & Video Performance
The video ads maintained an average watch time of 6 seconds, with a 29% hook rate in the first 3 seconds. Engagement peaked between ages 18–30, showing that younger audiences connected strongly with the event content. Retention showed a stable curve after the initial drop, indicating that the creative successfully held attention for key event details.
Messaging & Interaction Results
Across the campaign, users initiated 17 messaging conversations, driven mostly by queries around tickets, timings, and event lineup. The cost per conversation averaged ₹54, delivering efficient results within a moderate budget. Weekend placements performed best, contributing to higher-quality conversations and more event-related inquiries.
Lead & Registration Performance
The ads generated 21 total leads, including 12 confirmed RSVP registrations through messaging and landing page interactions. Retargeting delivered the highest conversion rate at 4.6%, capturing users who previously engaged with event reels and posters. The overall results show that interest-based targeting aligned well with event-interested audiences in Kota.
