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AICtools Role: Website DesignerProject Duration: 1 monthIndustry: EdTech | AI LearningWebsite: [www. AICtools.com] Location: Kota, India Visit Site Project Overview AICTool is a modern digital marketing platform that blends artificial intelligence with performance marketing. We help brands grow through Google Ads, Meta Ads, and high-converting website designs — everything your business needs to get results online. Google Search & Display Campaigns Custom UI/UX for better user experience SEO-friendly website design Retargeting & Lookalike Audience Setup

KNY Group Engineering fabrication Role:Digital Marketing Specialist | Website Designer | Performance MarketerProject Duration: 3 MonthsIndustry: Engineering | Fabrication | Industrial Construction Visit Site Project Overview KNY Group is a multidisciplinary industrial company offering turnkey solutions in engineering, fabrication, and construction.The project goal was to develop a high-performing website and execute digital marketing campaigns to boost visibility, leads, and brand credibility. Build a responsive and SEO-optimized industrial website to showcase fabrication and engineering services . Implement complete on-page, off-page, and technical SEO to improve organic. Launch targeted Google and Meta ad campaigns to generate qualified B2B leads and strengthen. Use analytics and automation tools to track user behavior, monitor leads. Website Design & Development The goal was to design a modern, responsive, and professional website that represents KNY Group’s expertise in engineering, fabrication, and industrial solutions. The focus was on clean design, clear navigation, and smooth performance across all devices for a strong corporate identity. a. Research & Planning _____________ I analyzed top industrial and fabrication company websites to understand their structure, content flow, and visual hierarchy. Based on the research, I created a layout including Home, Services, Projects, Gallery, About, and Contact pages.A simple wireframe and sitemap were prepared to ensure easy navigation and a professional look that fits the industrial domain. b. Design & Development _____________ The website was developed on WordPress + Elementor Pro, using the Astra theme for fast and reliable performance. Custom sections were created for service categories, project showcases, and client inquiry forms. Visuals, banners, and icons were designed in Canva and Photoshop, and contact forms were integrated for seamless communication and lead generation. c. Optimization _____________ For speed and stability, I used WP Rocket, Smush, and Cloudflare CDN for caching and compression. The site achieved a 96% performance score on GTmetrix and 97/100 (Desktop) on Google PageSpeed. Security measures like SSL and Wordfence were implemented to ensure safe browsing and protect client data. D. User Experience Testing _____________ I tested all pages on mobile, tablet, and desktop to confirm responsiveness and design consistency. CTAs, navigation menus, and inquiry forms were optimized for higher engagement and conversion. These updates helped reduce the bounce rate by 30% and improved the average session duration by 40%. c. Content Integration & Branding _____________ Added SEO-optimized content across service pages with clear headings and keywords related to fabrication and engineering. Created a consistent color palette and typography to align with the company’s industrial brand identity.This improved brand trust, content readability, and overall professional appeal of the website. Final Report & Results Live Website: www.KNY Group.co.inDesktop Speed: 97/100Mobile Speed: 90/100Performance Grade: A (GTmetrix 96%)Bounce Rate: ↓30%Session Duration: ↑40% The final version of the KNY Group website successfully positioned the brand as a trusted industrial and fabrication service provider, combining performance, clarity, and modern design to build long-term digital credibility. SEO Optimization (Complete SEO Process) The main goal was to improve KNY Group’s organic visibility and keyword ranking for industrial and fabrication-related services. The focus was on building local authority, optimizing technical SEO, and generating qualified B2B inquiries through Google search. a. Keyword Research & Strategy _____________ Conducted detailed keyword research using Ahrefs, Ubersuggest, and Google Keyword Planner. Focused on location-based and service-specific keywords like Fabrication Contractors in Kota, Piping Erection Services, and Industrial Maintenance Company Rajasthan. Created keyword clusters for every service page and optimized them according to user intent and search demand. b. On-Page Optimization _____________ Optimized all service pages with SEO titles, meta descriptions, and headers (H1–H3) using Yoast SEO Premium. Added alt tags for images, schema markup, and internal linking between related service pages. Improved content readability, URL structure, and keyword placement to enhance page quality and user experience. c. Technical SEO _____________ Configured Google Search Console and Google Analytics 4 (GA4) for performance monitoring.Fixed crawl errors, optimized the XML sitemap, and improved Core Web Vitals metrics. Used Cloudflare CDN for speed improvement and implemented HTTPS for data security. Ensured the website was fully mobile-responsive and properly indexed by Google. D. Off-Page SEO _____________ Created high-quality backlinks through industrial blogs, business directories, and vendor listing platforms. Published local citations on JustDial, IndiaMart, TradeIndia, and Construction World. Shared blogs and updates on LinkedIn and Facebook to build credibility and attract referral traffic. Built niche backlinks to strengthen authority. c. Content & Branding _____________ Published SEO-optimized blogs on topics like “Importance of Industrial Fabrication” and “Safety Standards in Engineering Projects.” Each blog included internal links, CTAs, and relevant keywords to drive engagement. Added FAQs and infographics to improve dwell time and increase visibility in Google’s rich results. Final Report & Results Top Keywords:Fabrication Contractors in Kota, Piping Erection Services, Industrial Fabrication in RajasthanOrganic Growth: +155% in 2 MonthsDomain Authority:5 → 17CTR: +3.6%Top Source: Google Organic (70%) The SEO campaign helped KNY Group achieve a strong online presence in the industrial sector, ranking for key fabrication-related terms and generating a steady flow of quality organic leads across multiple regions. Performance Marketing (Google Ads + Meta Ads) Goal To generate high-quality B2B inquiries and industrial project leads through paid advertising campaigns with strong ROI and precise targeting. Google Ads Campaign Campaign Type: Ad Budget: Duration: Target Audience: Regions: Process: Created Ad Groups based on service intent (Fabrication, Erection, Maintenance, Civil Works).Designed professional ad copies with technical USPs and strong CTAs like “Hire Certified Fabricators” and “Get Industrial Project Support.”Used Ad Extensions (Sitelinks, Callouts, and Location Extensions) for better visibility.Connected Conversion Tracking via Google Tag Manager for call and form lead tracking.Conducted A/B testing on headlines, keywords, and visuals to optimize ad performance.   Meta Ads Campaign Objective: Budget: Ad Formats: Target Audience: Strategy: Created short industrial highlight videos (15–20 sec) using Canva & CapCut showing fabrication work and on-site projects. Used Lookalike Audiences based on website visitors and previous form leads. Retargeted users who engaged with the website or watched videos for more than 5 seconds. Promoted high-engagement visuals and customer testimonials for credibility. Analytics & Reporting Configured Google Analytics 4 (GA4) and Google Tag Manager for complete event

hyinfluencer Role: Digital Marketing Specialist | SEO Expert | Performance Marketer | Website DesignerProject Duration: 3 MonthsIndustry:Influencer Marketing | Social Media | Communication PlatformWebsite: www. Hyinfluencer.com Visit Site Project Overview HyInfluencer is a modern platform designed to help users connect directly with their favorite influencers through chat, video calls, promotions, and collaborations. I managed the complete digital presence — including website design, SEO, and marketing — to boost visibility, engagement, and lead generation across social and web platforms. Build a responsive, SEO-optimized website that represents influencer connectivity. Implement complete SEO (on-page, off-page, and technical) for organic ranking. Launch performance marketing campaigns to drive leads and engagement. Use analytics and automation tools to track performance and optimize ROI. Website Design & Development To design a modern, engaging, and user-focused website that connects influencers with their audience through smooth interaction and clear communication features. a. Research & Planning _____________ Analyzed top influencer platforms to understand UI flow and audience behavior. Planned key sections like Home, Services, Influencer Profiles, Collaboration, and Contact for easy navigation. b. Design & Development _____________ Developed on WordPress + Elementor, ensuring high performance and responsive design. Integrated chat, call, and video modules so users can directly connect with influencers. c. Optimization _____________ Used WP Rocket, Cloudflare CDN, and Smush for speed and caching. The website achieved 97% performance on GTmetrix and 92/100 on Google PageSpeed (mobile). D. User Experience Testing _____________ Tested across devices for smooth functionality of chats, bookings, and video calls. Enhanced CTAs for better engagement and conversion rates. c. Content Integration & Branding _____________ Maintained a purple gradient theme representing creativity and luxury. Added influencer-focused visuals and short bios to strengthen trust and recognition. Final Report & Results Live Website: www.aicoursera.comDesktop Speed: 98/100Mobile Speed: 91/100Performance Grade: A (GTmetrix 97%)Bounce Rate: ↓35%Session Duration: ↑42% The final HyInfluencer website successfully built a digital ecosystem where influencers and fans connect effortlessly — optimized for speed, interaction, and brand value. SEO Optimization (Complete SEO Process) To improve HyInfluencer’s online visibility and attract traffic from users searching for influencer collaborations, promotions, and shoutout services. a. Keyword Research & Strategy _____________ Optimized all website pages with relevant keywords such as “Influencer Collaboration Platform,” “Chat with Influencers,” and “Social Media Promotions.” Added SEO titles, meta descriptions, and structured headings (H1-H3) to strengthen keyword ranking. b. On-Page Optimization _____________ Built quality backlinks from influencer blogs, PR articles, and social media marketing forums.Collaborated with micro-influencers for cross-linking to boost domain authority and organic reach. c. Technical SEO _____________ Improved site loading time using Cloudflare CDN and lazy loading. Configured XML sitemap, robots.txt, and canonical tags for better crawlability. Integrated Google Search Console for performance monitoring and indexing. D. Off-Page SEO _____________ Built quality backlinks from influencer blogs, PR articles, and social media marketing forums.Collaborated with micro-influencers for cross-linking to boost domain authority and organic reach. c. Content & Branding _____________ Published SEO-friendly blogs on influencer marketing trends, collaborations, and digital brand growth. Maintained consistent keyword usage across titles, images (alt-text), and meta data to align with brand tone. Final Report & Results Top Keywords: “AI Tools in India”, “AIcoursera SEO Course”Organic Growth: +160%Domain Authority: 3 → 18CTR: +3.7%Top Source: Google Organic (68%) The SEO campaign helped HyInfluencer become more discoverable on Google, driving steady traffic and building trust among users and creators alike. sections & Categories Find Your Favorite Influencer Today Discover top creators from fashion to food — all in one place on HyInfluencer. Search by name, niche, or platform and explore who’s trending right now! Our Services HyInfluencer offers seamless ways to connect with your favorite creators — chat, call, or video call them directly. Attend live meets, collaborate for promotions, get shoutouts, or invite influencers as chief guests — all in one platform built for fans and creators alike. Top Influencers You Can Connect With Browse from India’s top influencers — from tech to lifestyle, comedy to fitness. Choose your favorite creator, chat or collaborate directly, and make meaningful connections with the stars you admire. Under 18 Rising Influencers Meet the next generation of digital stars — young influencers under 18 who are ruling social media with creativity, talent, and passion. From fashion to gaming, these Gen-Z icons are redefining online influence.

Gurunanak suit & saree Anarkali Pakistani indowestern co ord plus size Role: Digital Marketing Specialist | SEO Expert | Performance Marketer | Website DesignerProject Duration: 3 MonthsIndustry: EdTech | AI Learning | Online EducationWebsite: [www. AIcoursera.com] Location: Kota, India Visit Site Project Overview Gurunanak Suit & Saree is a premium ethnic wear brand offering a wide range of designer suits, sarees, and traditional outfits for every occasion. I created a visually appealing, mobile-friendly website highlighting product collections with category-wise filtering, optimized images, and integrated WhatsApp inquiry for smooth customer interaction and sales growth. Build a Responsive, SEO-Optimized Website Implement Complete SEO Strategy Launch Meta ads Campaign Use Analytics & Automation Tools Website Design & Development To design a vibrant, responsive, and user-friendly website that highlights Gurunanak’s wide collection of suits and sarees — blending elegance, tradition, and modern trends for online shoppers. a. Research & Planning _____________ Studied leading ethnic wear websites to understand layout, color psychology, and product presentation. Created a sitemap including Home, Collections, Categories, About, and Contact pages for seamless navigation and smooth user flow. b. Design & Development _____________ Developed the website on WordPress + Elementor, focusing on clean visuals, lightweight performance, and easy manageability. Designed custom sections for Featured Products, Trending Collections, and Seasonal Offers to attract buyers. Integrated high-quality product galleries. c. Optimization _____________ Used WP Rocket, Smush, and Cloudflare CDN to ensure fast loading and stable performance. Improved overall website speed to 95% on desktop and 89% on mobile (Google PageSpeed) with optimized images and caching. D. User Experience Testing _____________ Tested all website functions across mobile, tablet, and desktop to ensure responsive behavior. Checked navigation flow, CTA buttons, product filters, and form submissions for flawless performance. Optimized UX elements to reduce bounce rate and increase time spent per session. c. Content Integration & Branding _____________ Created a warm color palette that reflects Indian tradition with a touch of luxury. Used elegant fonts, product-based banners, and lifestyle imagery to enhance brand appeal. Ensured consistent branding across all pages, reinforcing trust and authenticity. Final Report & Results Live Website: www.Gurunanaksuit&saree.comDesktop Speed: 96/100Mobile Speed: 89/100Performance Grade: A (GTmetrix 97%)Bounce Rate: ↓35%Session Duration: ↑42% Fully responsive, SEO-friendly, and mobile-optimized website  Enhanced shopping experience with smooth navigation 40% higher engagement through category-based browsing  Improved inquiry rate via WhatsApp and contact CTAs. SEO Optimization (Complete SEO Process) To improve the online visibility of Gurunanak Suit & Saree by ranking for high-intent local keywords and driving organic traffic from fashion and ethnic wear audiences. a. Keyword Research & Strategy _____________ Conducted in-depth keyword research focused on suits, sarees, ethnic wear, and boutique searches in Kota and nearby cities.Selected low-competition, high-conversion keywords such as “Designer Suits in Kota”, “Punjabi Suit Shop Near Me”, and “Ethnic Saree Store Kota.” b. On-Page Optimization _____________ Optimized meta titles, descriptions, and headings using Yoast SEO and Rank Math plugins.Added keyword-rich product titles, internal links between related categories, and descriptive alt-text for all product images. Implemented schema markup (Product, Local Business) and optimized URLs for each product category. c. Technical SEO _____________ Integrated Google Search Console and Google Analytics 4 (GA4) to monitor performance. Fixed crawl errors, optimized the XML sitemap, and improved Core Web Vitals for speed and stability. Used Cloudflare CDN for caching and Smush for image compression to enhance site loading speed. Ensured the entire website was mobile-friendly, HTTPS-secured, and fully indexed by Google. D. Off-Page SEO _____________ Built backlinks through local listings, fashion directories, and niche blogs to boost domain authority. Created social profiles and shared product collections on Pinterest, Facebook, and Instagram for brand awareness. Published guest posts on local lifestyle blogs and collaborated with fashion influencers for referral traffic. Optimized Google Business Profile to increase local map visibility and reviews. c. Content & Branding _____________ Published keyword-optimized blogs and tutorials with engaging visuals. Used internal links, FAQs, and CTAs to reduce bounce rate and improve session time. Maintained a consistent tone and branding style across all pages to build trust and visibility. Final Report & Results Top Keywords: “Designer Suits in Kota”, “Ethnic Sarees Near Me”, “Punjabi Boutique Kota”, “Bridal Sarees in Rajasthan”Organic Growth:+145% within 60 daysDomain Authority: 4 → 15CTR: +3.7%Top Source: Google Organic (72%) The complete SEO strategy built a strong organic presence for Gurunanak Suit & Saree, increasing search visibility, website authority, and local trust — driving consistent traffic and high-quality customer inquiries from Google Search. Product Listing Amazon Listing _____________ Conducted detailed keyword research targeting suits, sarees, ethnic wear, and traditional fashion searches in India. Created SEO-friendly product titles, bullet points, and descriptions highlighting fabric quality, embroidery details, and comfort fit to attract potential buyers. Integrated high-converting long-tail keywords like “Designer Anarkali Suit for Women,” “Cotton Saree with Dupatta,” and “Ethnic Wear for Festive Season.” Enhanced product visibility with A+ content, optimized images, and backend keywords for better ranking and conversions. meesho listing _____________ Developed optimized product listings focusing on visual appeal, trending ethnic styles, and local buyer preferences. Added keyword-enriched product titles and meta descriptions using Rank Math & Yoast for improved organic reach. Linked related categories (e.g., Anarkali, Cotton Suit, Dupatta Sets) and added SEO-friendly alt text for all images. Improved CTR and impressions through creative captions, attractive product banners, and schema optimization for product visibility. Performance Marketing (Google Ads + Meta Ads) Goal To increase online visibility, website traffic, and lead generation through targeted ad campaigns that promote Gurunanak Suit & Saree’s latest ethnic collections and festive offers. Google Ads Campaign Campaign Type: Ad Budget: Duration: Target Audience: Regions: Process: Created Ad Groups for different product categories — Designer Suits, Sarees, Bridal Collection. Wrote engaging ad copies with emotional CTAs like “Shop Latest Festive Suits” and “Find Your Perfect Saree Today.” Used Ad Extensions (Sitelinks, Callouts, Structured Snippets) to improve ad visibility. Connected Google Tag Manager for conversion tracking. Conducted A/B testing for ad headlines and product visuals to improve CTR and conversion rate. Meta ads Campaign Objective: Leads Budget: 5600 Ad Formats: Video Creatives Target Audience: Womes/age-18 to 40/locations-kota/women clothing, suits