Kota property
Kota property Flats township villas Role: Digital Marketing Specialist | SEO Expert | Performance Marketer | Website DesignerProject Duration: 3 MonthsIndustry: EdTech | AI Learning | Online EducationWebsite: [www. AIcoursera.com] Location: Kota, India Visit Site Project Overview Kota Property is a modern real estate platform designed to help users discover, buy, and sell properties across Kota city with ease.The project goal was to build a strong digital identity through website design, SEO optimization, and performance marketing — to attract organic and paid leads, boost visibility, and establish Kota Property as a trusted real estate brand in the region. Build a responsive, SEO-optimized website that represents real estate and trust. Implement complete SEO (on-page, off-page, and technical) for organic visibility. Launch performance marketing campaigns to generate high-quality leads. Use analytics and automation tools to track performance and maximize ROI. Website Design & Development To design a modern, fast, and user-friendly real estate website for property buyers and sellers in Kota. Focus was on creating a responsive, SEO-friendly, and lead-generation-ready platform that builds trust and simplifies property exploration. a. Research & Planning _____________ Studied top real estate websites like 99acres, MagicBricks, and Housing.com to analyze structure and flow. Planned essential sections — Home, Buy, Rent, Projects, Agents, Blog, and Contact. Created a wireframe to ensure smooth navigation and clear user pathways for property search. b. Design & Development _____________ Developed the website using WordPress + Elementor Pro with a real estate listing plugin for dynamic property uploads. Used the Astra theme for performance and SEO compatibility. Integrated property filters, map view, and enquiry forms. Designed visuals and banners using Canva to highlight premium listings. c. Optimization _____________ Used WP Rocket, Smush, and Cloudflare CDN to enhance loading speed and caching. Achieved 95% performance score on GTmetrix and optimized all images for web delivery. Added SSL and Wordfence security to ensure data protection for users and agents. D. User Experience Testing _____________ Tested across mobile, tablet, and desktop to ensure full responsiveness. Simplified search filters, CTA buttons, and property detail pages for better usability. After improvements, the bounce rate dropped by 32%, and average time on page increased notably. c. Content Integration & Branding _____________ Added SEO-friendly property descriptions, local area guides, and blogs about real estate trends.Maintained a consistent color palette and font style matching the Kota Property brand.Integrated lead forms and chat options to support real-time buyer–seller communication. Final Report & Results Live Website: www.Kotaproperty.inDesktop Speed: 96/100Mobile Speed: 89/100Performance Grade: A A (GTmetrix 95%)Bounce Rate:↓32%Session Duration: ↑40% The final website became a complete real estate hub for Kota — combining design, speed, and performance to attract clients, generate leads, and build brand credibility. SEO Optimization (Complete SEO Process) To increase Kota Property’s local visibility and organic leads through a complete SEO strategy — including on-page, off-page, and technical SEO. The main goal was to rank for high-intent keywords like flats in Kota, property for sale in Kota, and real estate agents near me. a. Keyword Research & Strategy _____________ Researched local real estate keywords using Ahrefs, Keyword Planner, and Ubersuggest.Focused on location-based search terms with buying intent such as “2BHK flats in Kota” and “plots for sale near Talwandi.” Built keyword clusters for each city area to boost search visibility and traffic quality. b. On-Page Optimization _____________ Optimized titles, meta tags, and headings using Yoast SEO Premium. Added alt text, schema markup, and optimized internal links between property pages. Improved content readability and keyword placement across listings, blogs, and area pages for higher relevance and engagement. c. Technical SEO _____________ Integrated Google Search Console and GA4 for tracking impressions and clicks. Fixed crawl errors, optimized sitemap, and improved Core Web Vitals. Used Cloudflare CDN and HTTPS for better speed and security. Ensured mobile-friendly indexing and proper canonicalization for property URLs. D. Off-Page SEO _____________ Created local citations and backlinks from real estate directories, blogs, and forums. Built profiles on 99acres, Housing.com, MagicBricks, and local business listings. Promoted content on LinkedIn, Facebook Groups, and Quora to build brand awareness and increase authority. c. Content & Branding _____________ Published regular blogs on property investment tips, location reviews, and home-buying guides.Optimized each post with focus keywords and CTAs for lead generation. Maintained consistent brand voice and visuals to improve trust and recognition in the local market. Final Report & Results Top Keywords:“Flats in Kota”, “Property for Sale in Kota”, “Plots near Talwandi”Organic Growth:+140% in 2 monthsDomain Authority:Increased from 4 → 16CTR:+3.2%Top Source: Google Organic (74%) The SEO campaign positioned Kota Property among the top real estate websites in Kota — generating consistent local traffic, quality leads, and long-term visibility in search results. Performance Marketing (Google Ads + Meta Ads) Goal The goal of performance marketing for Kota Property was to generate high-quality real estate leads and inquiries through targeted Google and Meta ad campaigns. The main focus was on reaching property buyers, renters, and investors in Kota while maintaining a strong ROI and consistent lead flow. Google Ads Campaign Campaign Type: Search + Display Ad Budget: Duration: Target Audience: Regions: Process: Created Ad Groups based on Keyword Intent (Flats, Houses, and Plots in Kota).Designed engaging ad copies with benefit-driven CTAs like “Book a Site Visit” and “Explore Verified Listings.”Used Ad Extensions (Sitelinks, Callouts, and Location Extensions).Connected Conversion Tracking through Google Tag Manager for form and call tracking.Conducted A/B testing on ad headlines, visuals, and landing pages to improve CTR and ROI. Meta Ads Campaign Objective: Budget: Ad Formats: Target Audience: Strategy: Created Property Highlight Videos (15–20 sec) using Canva & CapCut. Used Lookalike Audiences based on website visitors and past leads. Retargeted users who engaged with the website or previous ads. Tested local language creatives to improve engagement and connect with the audience. Analytics & Reporting Configured GA4 + Google Tag Manager for complete event and conversion tracking. Tracked user behavior, bounce rates, and lead conversions in real-time. Monitored property page performance and user journey flow. Built Google Data Studio Dashboard with key KPIs: Sessions and Total Users Organic vs Paid Traffic Distribution

