KNY Group
Role:Digital Marketing Specialist | Website Designer | Performance Marketer
Project Duration: 3 Months
Industry: Engineering | Fabrication | Industrial Construction
KNY Group
Project Overview
KNY Group is a multidisciplinary industrial company offering turnkey solutions in engineering, fabrication, and construction.
The project goal was to develop a high-performing website and execute digital marketing campaigns to boost visibility, leads, and brand credibility.
Website Design & Development
The goal was to design a modern, responsive, and professional website that represents KNY Group’s expertise in engineering, fabrication, and industrial solutions. The focus was on clean design, clear navigation, and smooth performance across all devices for a strong corporate identity.
a. Research & Planning
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I analyzed top industrial and fabrication company websites to understand their structure, content flow, and visual hierarchy. Based on the research, I created a layout including Home, Services, Projects, Gallery, About, and Contact pages.
A simple wireframe and sitemap were prepared to ensure easy navigation and a professional look that fits the industrial domain.
b. Design & Development
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The website was developed on WordPress + Elementor Pro, using the Astra theme for fast and reliable performance. Custom sections were created for service categories, project showcases, and client inquiry forms. Visuals, banners, and icons were designed in Canva and Photoshop, and contact forms were integrated for seamless communication and lead generation.
c. Optimization
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For speed and stability, I used WP Rocket, Smush, and Cloudflare CDN for caching and compression. The site achieved a 96% performance score on GTmetrix and 97/100 (Desktop) on Google PageSpeed. Security measures like SSL and Wordfence were implemented to ensure safe browsing and protect client data.
D. User Experience Testing
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I tested all pages on mobile, tablet, and desktop to confirm responsiveness and design consistency. CTAs, navigation menus, and inquiry forms were optimized for higher engagement and conversion. These updates helped reduce the bounce rate by 30% and improved the average session duration by 40%.
c. Content Integration & Branding
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Added SEO-optimized content across service pages with clear headings and keywords related to fabrication and engineering. Created a consistent color palette and typography to align with the company’s industrial brand identity.
This improved brand trust, content readability, and overall professional appeal of the website.
Final Report & Results
Live Website: www.KNY Group.co.in
Desktop Speed: 97/100
Mobile Speed: 90/100
Performance Grade: A (GTmetrix 96%)
Bounce Rate: ↓30%
Session Duration: ↑40%
The final version of the KNY Group website successfully positioned the brand as a trusted industrial and fabrication service provider, combining performance, clarity, and modern design to build long-term digital credibility.
SEO Optimization (Complete SEO Process)
The main goal was to improve KNY Group’s organic visibility and keyword ranking for industrial and fabrication-related services. The focus was on building local authority, optimizing technical SEO, and generating qualified B2B inquiries through Google search.
a. Keyword Research & Strategy
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Conducted detailed keyword research using Ahrefs, Ubersuggest, and Google Keyword Planner. Focused on location-based and service-specific keywords like Fabrication Contractors in Kota, Piping Erection Services, and Industrial Maintenance Company Rajasthan. Created keyword clusters for every service page and optimized them according to user intent and search demand.
b. On-Page Optimization
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Optimized all service pages with SEO titles, meta descriptions, and headers (H1–H3) using Yoast SEO Premium. Added alt tags for images, schema markup, and internal linking between related service pages. Improved content readability, URL structure, and keyword placement to enhance page quality and user experience.
c. Technical SEO
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Configured Google Search Console and Google Analytics 4 (GA4) for performance monitoring.
Fixed crawl errors, optimized the XML sitemap, and improved Core Web Vitals metrics. Used Cloudflare CDN for speed improvement and implemented HTTPS for data security. Ensured the website was fully mobile-responsive and properly indexed by Google.
D. Off-Page SEO
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Created high-quality backlinks through industrial blogs, business directories, and vendor listing platforms. Published local citations on JustDial, IndiaMart, TradeIndia, and Construction World. Shared blogs and updates on LinkedIn and Facebook to build credibility and attract referral traffic. Built niche backlinks to strengthen authority.
c. Content & Branding
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Published SEO-optimized blogs on topics like “Importance of Industrial Fabrication” and “Safety Standards in Engineering Projects.” Each blog included internal links, CTAs, and relevant keywords to drive engagement. Added FAQs and infographics to improve dwell time and increase visibility in Google’s rich results.
Final Report & Results
Top Keywords:Fabrication Contractors in Kota, Piping Erection Services, Industrial Fabrication in Rajasthan
Organic Growth: +155% in 2 Months
Domain Authority:5 → 17
CTR: +3.6%
Top Source: Google Organic (70%)
The SEO campaign helped KNY Group achieve a strong online presence in the industrial sector, ranking for key fabrication-related terms and generating a steady flow of quality organic leads across multiple regions.
Performance Marketing (Google Ads + Meta Ads)
Goal
To generate high-quality B2B inquiries and industrial project leads through paid advertising campaigns with strong ROI and precise targeting.
Google Ads Campaign
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Created Ad Groups based on service intent (Fabrication, Erection, Maintenance, Civil Works).
Designed professional ad copies with technical USPs and strong CTAs like “Hire Certified Fabricators” and “Get Industrial Project Support.”
Used Ad Extensions (Sitelinks, Callouts, and Location Extensions) for better visibility.
Connected Conversion Tracking via Google Tag Manager for call and form lead tracking.
Conducted A/B testing on headlines, keywords, and visuals to optimize ad performance.
Meta Ads Campaign
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- Created short industrial highlight videos (15–20 sec) using Canva & CapCut showing fabrication work and on-site projects.
- Used Lookalike Audiences based on website visitors and previous form leads.
- Retargeted users who engaged with the website or watched videos for more than 5 seconds.
- Promoted high-engagement visuals and customer testimonials for credibility.
Analytics & Reporting
Configured Google Analytics 4 (GA4) and Google Tag Manager for complete event and conversion tracking.
Tracked user behavior, session duration, bounce rates, and lead form submissions across all website pages.
Built a Google Data Studio Dashboard with key KPIs to analyze overall performance:
Sessions
Organic vs Paid Traffic
Conversion Sources
ROI per Campaign
Top Performing Pages
Insight Reports:
Best-performing keyword: Fabrication Services in Kota
Highest traffic source: Google Organic (70%)
Top-converting page: /services/piping-fabrication/
Google ads Result
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Meta ads results
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sections & Categories
Industrial Engineering & Fabrication Services
KNY Group delivers end-to-end industrial solutions — from piping fabrication and structural erection to electrical, civil, and maintenance work. With certified manpower and advanced equipment, we ensure high-quality execution, safety, and on-time project delivery across all engineering services.
Industrial Specializations
KNY Group specializes in heavy industrial projects, offering end-to-end solutions in structural fabrication, transformer erection, hydro-testing, and electrical panel installation. With advanced tools, skilled professionals, and strict safety standards, we ensure precision, reliability, and long-term performance across all engineering operations.
Esteemed Partners
KNY Group proudly collaborates with some of India’s leading industrial giants, including MEIL, Tata Projects, L&T Construction, and Thermax. These long-term partnerships reflect our commitment to quality, reliability, and excellence in delivering large-scale engineering and fabrication projects across the nation.
Client Testimonials & Industry Trust
KNY Group has earned the trust of top industrial leaders like TATA Projects, L&T Hydrocarbon, Thermax Ltd., and Megha Engineering & Infrastructure Ltd. Our clients consistently appreciate our technical excellence, safety standards, and on-time project delivery, establishing KNY Group as a reliable and valued engineering partner across India.
All Over India Services
KNY Group operates across multiple states in India, delivering engineering, fabrication, and construction solutions with consistency and precision. From Rajasthan to West Bengal and Tamil Nadu to Himachal Pradesh, our on-ground teams ensure timely project execution and reliable service nationwide.
KNY Group is a leading industrial engineering and fabrication company offering services in piping, civil works, scaffolding, and maintenance across India. I worked on designing a modern, responsive website, optimizing SEO for higher visibility, and running performance campaigns to boost B2B leads and brand presence in the oil, gas, and infrastructure sectors.
KNY Group – Industrial Engineering & Fabrication Solutions
