Kota Property
Kota Property – Facebook Ads Performance Overview
This report highlights the performance of the “Chat with us – We Provide All Types of Properties” ad run for KotaProperty.
The campaign generated engagement across all age groups with a total spend of ₹1,352.82. The strongest audience segments were ages 25–34 (₹394.50 spent) and 35–44 (₹520.22 spent), showing the highest interest. Male users dominated the engagement performance, with detailed breakdowns revealing consistent traction across middle-age groups.
Performance Breakdown
This breakdown highlights how the ad budget of ₹1,352.82 was distributed across different demographics for the KotaProperty campaign. Male users showed the strongest interaction, accounting for ₹1,133.24 of the total spend, with the highest activity from the 35–44 (₹520.22) and 25–34 (₹394.50) age groups. Engagement from older audiences such as 45–54 (₹138.93) and 65+ (₹20.11) shows consistent but lower traction, while younger users (18–24) reflected minimal spend at ₹5.35.
KotaProperty – Video Ad Performance Analysis
The video received 7,948 plays, but the average view duration remained low at 4 seconds, indicating viewers dropped early in the clip. With a 23% hook rate, the opening seconds successfully captured some attention, but the hold rate of 4.65% shows that only a small portion of users stayed for longer viewing. The retention graph highlights a sharp decline within the first 3–4 seconds, suggesting room for creative improvement in the intro to maintain viewer engagement.
Messaging Performance Insights (Last 30 Days)
The messaging-focused results show 6 new conversations, with a cost efficiency of ₹97.63 per conversation, marking an improvement of 103.3% compared to the previous period. Despite this improvement, the total spend dropped to ₹585.78, which is 23.8% lower than earlier, directly affecting overall conversation volume. The activity graph shows that most conversations were generated toward the end of the month, indicating that performance picked up once the optimization stabilized.
