AICoursera
Meta Ads Campaign Overview
The campaign helped TH Closet reach a highly engaged female audience, delivering 28,700 impressions and strong interest in Kurtis, suits, and festive sarees. The best-performing creative was the pastel-themed collection ad, which generated maximum scroll-stops. The campaign maintained a healthy CTR, indicating strong product appeal within the 18–34 female segment.
Product Engagement & Creative Performance
Carousel ads showcasing new arrivals achieved 14,200 product views, with the first 3 cards getting the highest engagement. The average watch time on video creatives stayed at 5.4 seconds, supported by a 31% hook rate, showing that the product-focused visuals successfully grabbed attention. Festive sarees and daily-wear kurtis caught the most interest among college-going and working women.
Messaging & Purchase Intent
Across the campaign, TH Closet received 23 conversations, with users asking about sizes, delivery, COD, and fabric details. The average cost per conversation was ₹48, delivering budget-friendly results. Evening hours (6 PM – 10 PM) showed the highest interaction, proving this time frame most effective for product queries.
Lead, Add-to-Cart & Order Interest
The campaign generated 18 high-intent leads, alongside 42 add-to-cart actions on the website and shop page. Retargeting ads achieved a 5.1% conversion rate, capturing users who earlier engaged with Kurtis and saree previews. The results highlight strong purchase intent and growing trust in the TH Closet brand.
